What's Your Marketing Attitude? by C.J. Hayden

Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude.

Do any of the attitudes described below sound familiar? If so, you may be sabotaging your own marketing efforts. Read on for some possible solutions. 

"I shouldn't have to market." If you are good enough at what you do, you tell yourself, clients should just come to you. Marketing is for products, not professionals. You have years of training and experience in your specialty, why should you have to spend your precious time on marketing?

This perception is extremely common among consultants and professionals, although many won't admit it. The fact is that successful marketing is a necessary part of business ownership. If you could get all the paying work you wanted without having to market, why wouldn't everyone be self-employed? 

If you perceive marketing as a dirty business, try thinking of it as the diapers you need to change in order to have the joys of being a parent. But instead of focusing on what you dislike, tie your marketing chores to your vision of a successful business.

Visualize checks arriving in the mail when it's time to make a cold call, or picture a signed contract when preparing for a presentation. Post visual reminders (e.g. photos or clippings) at your desk of the reasons you became self-employed in the first place. Parents don't remember all the diapers when they're looking at the baby photos. 

"I don't have time for marketing." There are only two situations where this can really be true: you're too busy doing the client work you already have, or you have other important responsibilities (e.g. an outside job or young children) taking up your time.

It's easy to believe that doing client work already contracted for is more important than marketing, especially when deadlines are tight. But if you always follow this policy, you will be locked into a feast or famine cycle, with no new clients waiting for you when the work is finished.

Whether your responsibilities preventing you from marketing are within the business or outside it, you need to allocate a minimum amount of time each week, no matter what. Even two hours per week can make a significant difference, if you consistently use that time for marketing.

Imagine that you have overslept, and are late for an appointment. You might skip breakfast, but would you leave the house without brushing your teeth? Of course not. If you are going to be successful in business, that's how automatic marketing needs to become for you.

"My marketing isn't working." It's true that there may be something wrong with your marketing. Perhaps your message is unclear or the tactics you're using are inappropriate for the audience. I find, though, that for the majority of business owners who say this, the real problem is not that their marketing isn't working but that they aren't working their marketing.

Let's say your business needs two new clients a month, on average. If, in your experience, you must make a detailed presentation, proposal, or initial consultation to three potential clients for one to say yes, you will need to make six of these presentations per month.

Now how many prospects do you need to have contact with for one to be interested in a presentation? Ten, maybe? That means you need to make contact with 60 prospects each month to land your two new clients. If you do this math for yourself, you may quickly find that the only thing wrong with your marketing is that there hasn't been enough of it.

Facebook Marketing Strategies – by Paul M. Butler (Network Marketing Specialist)

While it may not seem as if  Facebook has evolved into one of the leading sites for companies to use for marketing their products. There’s no end to the ways you will be ready to leverage what Facebook offers. But, in order to get the most out of your Facebook Marketing Campaign, you should understand what all makes it work in the first place. We’ll explain how you can start using Facebook as your next marketing website.

Proven Facebook Marketing Strategies -

Custom Tabs: You have the capability to create custom tabs, so use them. If you need to stick out from the remainder of the fan pages on Facebook, work on ways to attract people to your page and keep them there. Your target market will wish to stick around once they see where you take them on your landing page. If you would like to offer something to people if they “like” your page, then you’ll definitely start captivating more of your audience.

After a certain amount of time, it could be best to change things up and get a new landing page so you can start enticing new prospects to your page. Scaling up is one of the best Facebook Marketing Strategies you can use. Once a person lands on your page and then turns into a fan, your next step should be connecting with them in a way that may entice them back to your page repeatedly.

Using the custom tabs is an excellent way to lure people to come back to your page, and it will show in detail how marketing does work well inside Facebook. Employing a Reveal Page: Getting a continuing quantity of ‘likes ‘ should be one of your top priorities. Having exclusive access to something is a good way to draw in new fans to your page.

Access will only be granted to those who need to know more by ‘liking ‘ your page, and in turn you will still be accelerating traffic to your page. Facebook is an excellent place for many companies to offer enticements like this. Remember to make your offer the first thing any person sees on your page. One thing to think about is making your offer really good so your fans desire to come back to your page. People like to feel appreciated, so give your fans something that they want and they are going to return the favor.

A Few More Facebook Marketing Strategies -

Update Your Facebook with Your Latest Blog Posts: If you have created a blog then you should understand how valuable this is for bonding with your readers and providing them with quality info. If you have a good blog, then you most likely currently have a few good proponents.

Therefore make it a point to post your most recent blog post on your Facebook page and tell your fans about it. This is another one of the most valuable Facebook Marketing Strategies you can use.

Keep people in the loop. This will not just help to get repeat traffic to your blog, it will also help you to make your Facebook page more interesting. You need to try to use Facebook to your advantage as much as you can.

Connecting your Facebook to your blog just makes sense. In conclusion, Facebook marketing can be seen as the next new way in the online marketing world. This is something that can provide you with a real edge over the competition.

So there you have it, Facebook Marketing Strategies you are able to start making use of these days to take your business to the next level. Recognize, products and service as well as business opportunities merely do not sell themselves regardless of what you may have been told. They don’t. Never have, Never will. So embrace these Facebook Marketing Strategies to obtain exposure. And plenty of it. Since the individual who “tells more, sells more”.

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